about Barry Curewitz and his work...
"Barry was the project leader for a new category/product platform where he assumed the role of both the creative force as well as the process manager. As project leader, he was able to maintain an accelerated delivery schedule while working with both internal and external partners. His network of resources from research to concept validation to implementation was strong. And Barry was able to be firm, but effective in creating the influence to drive the project to completion. I strongly recommend him as a valuable resource in the identification and development of new products as his efforts led to a successful launch. The results far exceeded expectations".
Andy Reed, CEO
US Builder Services
(former President, Skil, North America)
“Barry’s first assignment at Warner-Lambert was to develop and implement a process designed to identify new product opportunities for several of our key brands. The final deliverable from this project has served as the foundation for numerous product launches which have expanded each brand’s equity in a positive way while generating significant incremental revenue and profit.”
Mark Steele, CEO
NeoStrata (former VP-Personal Care, Warner-Lambert)
“I found Barry Curewitz to be a very smart marketer and consultant who really understands what makes brands tick and then is able to turn those marketing insights into actionable brand plans. Barry takes his time to delve into the marketing environment and help his clients move their businesses forward. On a personal note, I also found Barry a pleasure to work with.”
Marc Rovner, Managing Director
SmartAnalyst (former, VP, Global New Markets, Johnson & Johnson)
“Barry’s efforts on Splenda, determining the business potential of a heat-stable low-calorie sweetener and development of supporting launch programs helped us gain Management buy-in and position the brand for future success.”
Tom Chetrick, VP Advertising and Marketing Services
Bristol-Myers Squibb Company (former Director, Johnson & Johnson)
“Barry took a creative approach helping me to create positioning options for the LUDEN’S® Brand. Many of the brand positioning concepts scored above action standards in quantitative testing. Barry is an excellent business partner and one I hope to work with again in the future. I highly recommend him and his team.”
Keith Sutter, Product Director
McNeil Consumer Products, Johnson & Johnson
“One of our priorities at Lenox was to address changing consumer lifestyles by expanding our presence in the Casual Dinnerware segment in the China Department. To achieve this, Barry was asked to lead a cross-functional Team with responsibility for developing a new collection of dinnerware. The result? A very successful introduction. The collection was launched on time, enhanced the brand’s equity and exceeded all sales and profit goals in its first year.”
J. Robert Hall, CEO
Ardale Enterprises (former President ‚ Lenox Brands)
“Having worked with Barry Curewitz at BIC, I've seen what he can do. He was able to problem solve any situation with ease and confidence. Barry was responsible for all marketing activities globally for the BIC shaver business that was struggling to find relevance with consumers. He was able to add-value by bringing a strategic approach to transform dated products and reposition the business. He brings passion, vision and ability to involve all team members. I watched him take the lead many times and eventually build his own company. Barry has been a steady colleague, friend and trusted counsel over the years; I recommend him highly.”
Greg Kane
former Director of Global Marketing, Bic
“I’ve known Barry Curewitz for nearly 20 years dating back to our time together at Campbell’s. I’ve watched him grow into a true marketing leader; a person with tremendous passion for new products and a creative approach to all business challenges”
Paul Maritato
Director, Shopper Insights, Kraft Foods
“I like working with and for Barry Curewitz and Whole-Brain Brand Expansion. I especially like that Barry is so client focused, treating all to the best practices he learned when he sat "in the client chair". He sees “your” new product opportunities as “his” new product opportunities and from that perspective, partnerships are forged and win–wins are created. Barry is organized and an excellent communicator. Whole-Brain projects proceed smoothly. Barry delivers on time and often over-delivers on the promised new products and product platforms.”
Candace Souweine
Market Research Specialist
“A key initiative needed someone who could focus on its objective and help guide the Team toward it. Barry’s approach was grounded in solid business principles and he brought a broad experience base. He was a good fit with our team, and we asked him for a second proposal.”
Charles Kantner, Director of Channel Marketing
Dunkin' Brands, Inc.
“Barry has that unique blend of strategic and creative thinking that leads to innovative breakthroughs. There is not a box drawn too tightly that Barry cannot creatively think outside of while still remaining true to the project’s objective.”
Shari Brickin, Vice President
The Ryan Partnership (former VP, Innovation, The Dial Corporation)
“The Hatfield brand is known for offering traditional pork products to a very loyal customer base. When we decided it was time to explore whether our equity could expand into more innovative meal solutions, Whole-Brain demonstrated strategic expertise that challenged our preconceived notions and helped us think more completely about our brand’s potential. Their unique approach to new product development was refreshing.”
Bob Zender, Marketing Manager
Hatfield Quality Meats
“Barry's appreciation for our brand, leadership and business acumen was integral to the success of our casual dinnerware business."
Chris Wellborn, Chief Operating Officer
Mohawk Industries (former CFO ‚ Lenox Incorporated)
Would you like to discuss how to be added to this list of
satisfied business partners?
Barry@wbbe.biz (215) 752-3757